Zeta Global say everything is fine
- They've just had 2 short reports come out against them, focused around their data collection setup
- It's been investigated internally and turns out they don't do what was claimed, despite screen shots
- Share price started to recover (helped by $100m repurchase scheme) but has suddenly dropped 12% and now a further 4% overnight
- No news, but two of their (likely) largest clients have just agreed to partner
So with no tinfoil hat on, 50% of the revenue from two of their largest clients has just disappeared due to consolidation, possibly 100% if they turn internally for the signals service that they deliver to them in a cost cutting effort.
Tinfoil hat on and crayons in the top pocket, maybe the claims from the short reports have been picked up by the FTC, who have already investigated and fined a competitor in the same industry, earlier in the year.