WhatNot Streams ripping people off

I’m in a live right now on whatnot with about 700-1.1k streams fluctuating. I’m noticing that cards are being bid up to crazy amounts. I just seen a 2024 red white blue prizm Mahomes sell for $130 and the card is $10 comps at best. why do you guys think people pay these screaming streamers so much money on these cards? Are the streamers so loud and aggressive that it makes buyers wanna buy? these guys are making a killing ripping people off but the recent focus has been on cancelling backyard breaks. i’ve been on BYB streams and it’s not blatant rip offs like this. They at least give you a chance to hit something big