Why does nobody ever mention Splatoon?

Especially with Sony's recent muck up with their online hero shooter. How come people are so quick to bring up CoD and OW, when if I recall correctly, didn't those two got beat by Splatoon for Best Multiplayer at TGA 2022?

I mean, if they're looking for a game to model that actually works or even compare against (except for the connectivity maybe) look no further than how this silly squid game is still chugging along just fine, and it's even more expensive than Sony's game (even without the Expansion).. on the cheapest platform there is, not to mention it's third best selling console of all time..

Does this franchise not even exist in those circles?? I just want people to know that there's still some joy to be had in the live service department