Examples of campaign to re-launch old styles

I sell D2C fashion items, and I want to have a collection on my website that shows sold-out styles, and have a way to capture which styles customers want brought back. Like if X number of customers want this style, I'll bring it back. What is this kind of campaign called? I'm looking for examples of how other companies have done this, or are doing this now, but I don't know what to search for. I have a pretty good idea of how to implement it with a pre-order app, but I'm getting stuck on the details (how to word things, do I want to collect payment up front or just capture interest, etc.) so seeing examples would be helpful. Which sites have you seen that are doing a good job with this?