Why did you really buy a Rolex?

Hey everyone! I’m really curious what’s the real reason behind your Rolex purchase? Was it mainly for the brand recognition? Or because you wanted to own a high end, luxury watch? Or maybe you truly believe in the craftsmanship and the idea that a Rolex can last a lifetime? I’d love to hear your thoughts! Why did you go for a Rolex instead of a more affordable automatic watch?