Metcalfe’s Market

Generally curious how this store stays in business. The fruit, dairy and meat is more expensive than any other grocery store in Madison. Even the reduced sales meat is higher in price per pound than Aldi in most cases. Name brand products like cereal are more expensive and their store brand products are more expensive than other store brands. What do they sell as their value add to consumers? I will add the free newspaper on Sundays with purchase is nice and only reason I do shop there occasionally, but when I look around for things to buy to get there newspaper minimum I’m taken back by some of the prices.