Is my hair dull and rough looking?

I always see people with gorgeously shiny hair online (some people have hair that looks like glass), but even with regularly using oils and hair masks and leave in conditioner I feel like my hair is kind of dull? Is it because I have a mousy hair color? In the photos my hair is freshly washed and 90% dry. The last 2 pictures are outside in direct sunlight.

I wash my hair once a week and I use redken extreme length shampoo and conditioner that I alternate with redken all soft shampoo and conditioner. I always put in verb leave in conditioner after I shower and either plain vitamin e oil or Olaplex bonding oil throughout the week on my mids and ends. I always detangle my hair with my fingers in the shower with conditioner and use a wide tooth comb after the shower to distribute product. Throughout the week I will use a wooden hairbrush to distribute scalp oil and detangle when necessary. I have silk pillow cases, satin bonnet and satin scrunchies I use for sleeping.

I rarely use heat, but when I do I have a chi hairdryer brush I like (I always use heat protectant). Even with my hair straight it’s not as shiny as I’d like and no matter how I style it I feel like the dullness makes my hair look damaged.

Am I delusional or is my hair really dull and damaged looking? Does anyone have any product recommendations? I never feel like my hair looks pretty down so I usually hide it in braids.