Pet food is an absolute rort in Australia

$59.99 RRP from the supplier (although you can't purchase it from them). Prices then range from $89 - $105 in brick and mortar stores.

Best part is where the store will slap a '$79.99 for members' or have a 'was $105, our price - $89.99' fucking sticker next to the price tag. Meanwhile I can just buy the food from Amazon for $57.85. I understand that there needs to be a markup for a physical store and that due to the large number of offerings there is a lower amount of individual stock for specific food options.

Yes, I'm part of the problem because I do have my cats on a more specialized diet (although one is actually requested by a vet) and don't just buy Whiskas. But fuck me it's a rort. A pretend markup of ~50%+ to then offer me a price that's still marked up by over 30% as if it's some kind of special deal.

And yes I know that many of them pricematch, and some will even price match online retailers (although never Amazon). It's just the point that they can have the gall to price something for almost double its RRP and then tell me I'm getting a fucking deal.