Has anyone heard of Tatari?

I work in the ad tech and programmatic space, and am evaluating TV advertising for a client. I’ve seen a few names come up like Tatari and MNTN, so I’m curious to hear about people’s experiences.

A couple weeks ago, one of my colleagues recommended Tatari to me. At the time, I was busy with another project, so I wasn’t able to look into the platform yet. Now, I’m researching into it in more depth. Looks like a great platform if it’s as solid as advertised, so I’d like to get some more people to weigh in.

• What are your thoughts on its ease of use?

• How comprehensive and accurate is the data?

• How has it been helpful to you in guiding your optimization decisions?

• What do you like and dislike?

Thank you to anyone who can take some time to share their Tatari review.