This is the proper way to do publicized charity.

(This is a click safe article about Benny Blanco and Selena gomez handing out items; no mention of the dastardly Duo)

Notice how even though it is obviously staged, there is minimal attention on the helpers? Nobody desperately looking for a camera. No "hugging".

They actually came ready with a ton of food and supplies in hand, didn't stand around doing walkabouts, and they are using their celebrity power and this exposure to garner more donations from companies, not seeking attention for themselves with fake hugs and cheap wigs.