Advertising

I'm working toward going solo in a few months and have a few questions about advertising.

From what I've gathered it appears the advice for a new solo is to use local servicr ads. Is this a good idea as far as actual lead generation and if so, how much money would you recommend spending a month?

Google quotes for 15 leads a month$2000-3000 for PI in my area, $1600-2000 for family law, and 1700-2500 for criminal. I would love to just do PI but understand the cash flow issues of that practice so I'm unsurprisingly and unimaginatively going to rely on family and criminal for cash. I'm also going to get on the criminal appointment list for three counties.

Are local community ads worth the time/money?Is it worth it to reach out to other attorneys to establish referral and mentor contacts?

I'm planning on getting a website and content together for SEO purposes but I imagine paying for that type of advertising is way too expensive at this point.

I've also considered Facebook since, for whatever reason, the people in the area I'm in seem to still be active on that site.

Anyway, just looking for some ideas and general advice. Thanks!