Need Marketing Advice for My Upcoming Online Fragrance Perfumery

Hi everyone,

I’m launching an online perfumery specializing in affordable fragrance brands like Lattafa, Maison Alhambra, Bentley, and others. My business model focuses on offering high-quality scents at prices 10-20% lower than competitors in my country.

My challenge right now is building an initial customer base. Before I dive into retargeting campaigns, I need advice on how to attract new customers and drive traffic to my website. I’d like to focus on ads that emphasize my competitive prices since that’s my main selling point.

If you’ve worked on marketing for an e-commerce store or have any creative ideas, I’d love to hear your thoughts. Specifically:

What are the best platforms (Google, Facebook, Instagram, etc.) to start gaining traffic and customers? How can I effectively target fragrance lovers or bargain hunters on a tight budget? Are there any strategies I should focus on (e.g., influencer marketing, giveaways, partnerships)?