Kia Tasman…it’s an unfortunate day to have eyes

I’m as much a fan of Kia as the next person. They make some cracking cars (Stinger for one). But who in god’s name decided that this abomination was what Australia wanted?

It’s got a nice interior, which is good because at least when you’re sitting inside you can’t see how terrible it is outside.

It’s going to go the way of the Mercedes X series ute and be gone out of the market in less time than all the hyping and teasing they did for the launch I reckon. Either discount it heavily to pull buyers in (driving profitability down) or turnover a low number of units through showroom doors (driving low topline sales/volume). Unless they manage to sign on massive fleet deals - that might help it stay in market.

But when the segment is already crammed with compelling options at both the budget and the premium end, I really don’t see how it a going to succeed.

New Ranger/Hilux/Triton etc. or…Tasman 🤢